Dated: 05/10/2014

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Farming is a method of prospecting where a sales person chooses a particular "farm area" where they will market heavily and consistently to prospect for new business.   There are some important things to keep in mind when farming and area.  First, The size of the area should be at least 250-350 doors.  Of course, this also depends on the amount of business that you are intending to get from the area. 

 If it is too large, there maybe multiple Realtor's working in the area already and it is harder to eventually meet face to face with all of them.  If it is too small, less of a turn around , you will have to do more of them.  At least 5-10% of your area should be moving every year.  You should try to control more than 50% of the listing inventory in that area.  Statistically you will get about 2 buyer leads for every listing.  There are also things you should avoid.  If there is minimal activity in the neighborhood it is not worth the effort. 

 Face to face always beats out direct mail.  Face to face delivery with follow up calls and cards gives you a personal connection that never gets made with direct mail alone.  Make sure to have a good follow up system to go out and get the business rather than waiting for clients to come to you.
Feryal Ozdemir Denver, Colorado Realtor-
Feryal specializes in helping buyers and sellers buy, sell, and invest in real estate, whether buying as a first time homeowner or buying a property as an investment in the Denver Metro Area.
Feryal Ozdemir  @303.332.5551

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Sheryll White

As a Full Time real estate agent for the past 23 years, Sheryll has helped hundreds of home owners in Colorado buy and sell their homes. Sheryll's easy going, no pressure style and her in depth knowl....

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