Dated: 05/10/2014

Views: 1189

Farming is a method of prospecting where a sales person chooses a particular "farm area" where they will market heavily and consistently to prospect for new business.   There are some important things to keep in mind when farming and area.  First, The size of the area should be at least 250-350 doors.  Of course, this also depends on the amount of business that you are intending to get from the area. 

 If it is too large, there maybe multiple Realtor's working in the area already and it is harder to eventually meet face to face with all of them.  If it is too small, less of a turn around , you will have to do more of them.  At least 5-10% of your area should be moving every year.  You should try to control more than 50% of the listing inventory in that area.  Statistically you will get about 2 buyer leads for every listing.  There are also things you should avoid.  If there is minimal activity in the neighborhood it is not worth the effort. 

 Face to face always beats out direct mail.  Face to face delivery with follow up calls and cards gives you a personal connection that never gets made with direct mail alone.  Make sure to have a good follow up system to go out and get the business rather than waiting for clients to come to you.
Feryal Ozdemir Denver, Colorado Realtor-
Feryal specializes in helping buyers and sellers buy, sell, and invest in real estate, whether buying as a first time homeowner or buying a property as an investment in the Denver Metro Area.
Feryal Ozdemir  @303.332.5551

Blog author image

Sheryll White

As a Full Time real estate agent for the past 23 years, Sheryll has helped hundreds of home owners in Colorado buy and sell their homes. Sheryll's easy going, no pressure style and her in depth knowl....

Want to Advertise on this Site?

Latest Blog Posts

6 Things To Know When You Relocate To Denver

Denver has so much to offer and the world is on to all the greatness Denver provides to families, singles, young, old, internationals, and a variety of industries and demographics.  Here are

Read More

Beautiful Knolls West Townhome

7106 S Knolls WayCentennial, CO 80122Knolls West Townhomes SouthGlennFantastic townhome! Clean and inviting in highly desirable location, popular Knolls West Townhome Community! Walking &

Read More


Bring your rackets! You must see this large, beautifully maintained home that backs to a park with public tennis courts! Aurora's Hutchinson Heights neighborhood is centrally located,

Read More

What Is APR Or ARMS Quick Explanation

The annual percentage rate (or APR) is the amount of interest on your total loan amount that you'll pay annually (averaged over the full term of the loan). A lower APR could translate to lower

Read More