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Customer To Sue AB InBev
I came across this on my LinkedIn profile page as I am a member of the "Craft Brewing Industry" page and follow the latest issues and questions brewers and consumers face everyday. On the subject of "Trappist" Ales and "Abby" Ales, I get a lot of questions about this type of beer style. Most people think they are one in the same which is true to some extent but lets jump right into it!
Sourced from "Brewing Some Fun," they give the best answer to what is a Trappist Ale is:
"There are currently only seven Trappist Monasteries in the world that produce beer that are eligible to be labeled as an official Trappist product. Trappist is not a style of beer; it is more of a certification that tells the consumer this product was brewed and sold under the guidelines of The International Trappist Association (ITA). These seven Trappist Monasteries founded the ITA in 1997 to prevent other commercial breweries from using the Trappist on their products."
I know what you're thinking. "But David, it says 'Abbey Ale' not 'Trappist,' what's the big deal?" To brewers, Abbey is a way to refer to a Trappist-like beer but not a lot of people understand the differences. New Belgium's "Abbey" Ale is an excellent example of the an American Style Dubbel. But the article mentions that people seem to think that the word Abbey refers to the monasteries where actual monk's brew the beer. There is apparent confusion between where the beer is produced, Who is making the beer, and whether it is considered craft. I pulled this segment straight from the article:
"The shelves of your favorite craft beer store are full of beers described as abbey ales that aren’t personally made by monks, but the plaintiff points out that the AB InBev version is marketed as a craft brew when it isn’t."
So there you have it. Leffe is marketed to the consumer as a small craft brew, when in fact it is mass produced by a facility in Belgium. Does this merit a lawsuit? Maybe? The way they label the bottle sure makes it look like it is authentic Trappist/ Abbey... In my opinion. If you are really curious about where your beer comes from, which I do, research the product! You can do it from your smart phone! AB InBev wants you to buy their beer. This shouldn't surprise you too much as they try to recup lost profits from the booming craft beer revolution. Here is a separate article I found on how AB InBev is trying to snub out the little craft guys if you are interested on reading more on the subject.
I hope I shed a little light on the subject of "Trappist" and "Abbey" Ales for you. Cheers!
Denver, CO Realtor®,Denver Metro Association of Realtors,Colorado Association of Realtors,National Association of Realtors,David Kollar is a Broker Associate for Exit Realty Cherry Creek. David is an online media and marketing specialist for the Real Estate in the Denver Metro Area,Highlands,Aurora, Westminster, Thornton,Centennial,Golden, Downtown Denver, Cherry Creek, Lakewood, Arvada. Finance and investments background trading securities in Boston, MA early in his career, David understands that buying a property is a large purchase and will help you search and customize your home purchase. Whether that be condos, homes, new builds, or investment properties. For a free buyer's consultation or Comparative Market Analysis of your home:CALL or TEXT David @ (970)988-8840 or visit david.coloradogenerationrealty.com
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Kevin Fletcherand is anDenverExpertReal Estate Advisorworking withExit RealtyCherry Creek.Kevinspecializes in helping Buyers, Sellers andInvestorswith real estate transactions in the Denver Metro Area. More specifically, I have intimate knowledge ofAurora,Centennial80015,Park Hill, Stapleton, City Park, and Baker Neighborhoods.Kevin Fletchercan also assist buyers looking for Fix and Flips, and rental properties. I willhelp with securing financing, investment analysis, rehab, and property management.To get an expert opinion on what your home is worth, or for a Buyer consultation, Call/Text or EmailKevin Fletcherat 303-818-4130, Kevin@exitrealtycherrycreek.com
My name is Kevin Fletcher and I am a Denver native working with Exit Realty of Cherry Creek. I specialize in helping buyers, sellers and investors with real estate transactions in the Denver Metro Are....